About Influence
Recently I was re-reading a May 2013 Harvard Business Review Article titled What Would Ashton Do—and Does It Matter? by Sinan Aral. The article questions the place of influencers in creating brand awareness. The article states that although a celebrity may have a huge social media following, he/she may not be as influential when it comes to motivating followers to make decisions. I also was taking in Forbes Magazine contributor Mark Fidelman’s critique: Why this Harvard Business Review Article on Influence […]