Author: atwoodmedia@gmail.com

Musings of a Neo-Renaissance Human

Posted on atwoodmedia@gmail.comPosted in Aperiodic blog

I was musing the other day if a person really can ever be at peace with the constant demands of doing many things… well. This question came from the perennial conversation with my interlocutor.  The inner conversation about the enjoyment I get in making things happen on the tightrope of uncertainty working with fledgling startups and struggling organizations.  Of course, to do so requires a constant sharpening of the saw as Steven Covey said. That means staying current on trends […]

Ella 100! Ella Fitzgerald Tribute

Posted on atwoodmedia@gmail.comPosted in Aperiodic blog

On April 25, 2017, Ella Fitzgerald would have been 100 years old. Ella 100!  pays tribute to the Queen of Jazz and Lady of Song as part of the University of Rhode Island’ Black History month activities.  The performance staged at the URI Paff Auditorium highlights Ella’s journey and collaborations as she overcame many obstacles to become the top female jazz singer for more than 50 years. I have the privilege of being part of this wonderful mixed media experience as […]

Recording an Icon

Posted on atwoodmedia@gmail.comPosted in Aperiodic blog

What could I say when gifted composer/producer Ruth Mendelson approached me about a recording date with Dr. Jane Goodall, but graciously yes!  The recording date turned out to be Dr. Jane Goodall reading her revised 160+ page classic My Life with Chimpanzees for the Worlds children. The day came on a sunny April Saturday. The location: the hotel Dr. Jane was staying at while visiting the Boston suburbs, one of the US stops of her globetrotting schedule. Wait a minute; this is […]

Audio Alchemy: Mastering

Posted on atwoodmedia@gmail.comPosted in Aperiodic blog

Here’s a simple example of audio mastering for live performance.   I have been consulting with the LA Ballet for a few years on a range of audio issues. Often the ballet uses specific orchestral performances that meet the expressive criteria check list but are not the best recorded versions of that performance.  Sometimes its an old live recording that’s not of the best quality sonically and certainly not up to the Ballets musical director, Michael Andreas’ exacting standards. This audio […]

Integrated Marketing = Marketing Public Relations for the Social Era

Posted on atwoodmedia@gmail.comPosted in Aperiodic blog

Recently a conversation with a small business client got me thinking about the underpinnings of Integrated Marketing Communications. Found on the Data and Marketing Association site: Integrated Marketing is an approach to creating a unified and seamless experience for consumers to interact with the brand/enterprise; it attempts to meld all aspects of marketing communications such as advertising, sales promotion, public relations, direct marketing, and social media, through their respective mix of tactics, methods, channels, media, and activities, so that all […]

Audio Alchemy

Posted on atwoodmedia@gmail.comPosted in Aperiodic blog

The classic definition of an Alchemist is someone who practices the medieval art/science concerned with the development of an elixir of life, which would confer youth and longevity; as well as transmutation: turning low-value base metal into the noble metals gold & silver. The Urban Dictionary defines Alchemists as people who are awesome and full of amazing powers.  I put forward, practicing audio alchemy is the act of transforming audio. Not simply recording audio, which is a craft in itself. […]

21st Century Musician = Neo-Renaissance Human

Posted on atwoodmedia@gmail.comPosted in Aperiodic blog

I was musing on the word entrepreneur and what it means, or how it might manifest in the form of a musically creative person.  By that I mean one committed to creativity and music by disposition, innate ability;  —the need to… Many a doctor or lawyer possess musical ability but yielded to what some may call the pragmatism of a steady six figure occupation, and thus relegated music to avocation. The easier road taken perhaps? In viewing the word entrepreneur […]

About Organization

Posted on atwoodmedia@gmail.comPosted in Aperiodic blog

What I have noticed is the lack of writing on the subject of organization for creative types. Perhaps, this goes with the common belief that creative people stereotypically, Right-brainers, lack the organizational chops that are domain of Left-brain Accountants and Manufacturing MBAs. The original studies that put forth the theories on cortile hemispheric dominance are decades old. And much scientific study since the days of Nobel laureate Roger Sperry’s initial discoveries has shed light on the fact that left and […]

Spin on Pareto’s 80/20 and you.

Posted on atwoodmedia@gmail.comPosted in Aperiodic blog

A century ago, Italian economist Vifredo Pareto put forth his observations on market economics.  He concluded that no matter what country, the richest percentage of the population controlled most of the wealth.   In Italy at that time 20% of the population owned 80% of the land. This paradigm know as the 80/20 Rule or Principle is often explained in business texts as focus on your top 20 percent of customers will yield 80 percent of the business’ profits or […]

Audistry

Posted on atwoodmedia@gmail.comPosted in Catalog

AUDISTRY was conceived and constructed combining  Shawn Clement’s deep Other-Worldly cinematic orchestral music and signature guitar sound, with the genre-mashing production aesthetic of music producer Audnoyz (Steve Thomas). German music technology journalist, Joerg Sunderkoetter was first to frame the Audnoyz aesthetic ‘Kopf Kino’ (mind cinema) an aural sojourn for the inner eye. Like experiencing synesthesia, seeing the music, imbued by its multi-referential stylistic cinematic properties. The twelve tracks that comprise AUDISTRY vary in breadth and depth, speaking to the collaborators […]

Audnoyz Project Vol 3

Posted on atwoodmedia@gmail.comPosted in Music News

More Audnoyz Music Unleashed On The World  Genre mashing music producer Audnoyz releases third album, Audnoyz Project Vol 3 on the Atwood Media label. This latest work on the Audnoyz creative continuum envelops you in an aural journey, filled with unexpected genre juxtapositions, cerebral electronica, tormented 16th century Baroque motifs, stirring orchestral elements, pulsating techno / eurodance beats, contemplative piano-jazz and sublime vocals from the heavens. Often in a cacophony of sound, something familiar emerges, only to segue to a well-placed hook or dissolve into a moment of […]

Anatomy of a Track

Posted on atwoodmedia@gmail.comPosted in Aperiodic blog

Audistry is the 2012 full-length album release fusing  film/TV composer Shawn K Clement’s deep Other-Worldly cinematic orchestral music and signature guitar sound, with my Audnoyz genre-mashing production aesthetic. Audistry epitomizes how collaborative work is happening these days out of home studios.  In this case a bicoastal collaboration with tracks bouncing back and forth between Clemistry Ranch, North of Los Angeles and a personal studio outside of Boston, where the final slicing, dicing, mixing, and mangling was done December 2012. WTF […]

About Influence

Posted on atwoodmedia@gmail.com2 CommentsPosted in Aperiodic blog

Recently I was re-reading a May 2013 Harvard Business Review Article titled What Would Ashton Do—and Does It Matter?  by Sinan Aral.  The article questions the place of influencers in creating brand awareness. The article states that although a celebrity may have a huge social media following, he/she may not be as influential when it comes to motivating followers to make decisions. I also was taking in Forbes Magazine contributor Mark Fidelman’s critique: Why this Harvard Business Review Article on Influence […]

Flux Capacitance

Posted on atwoodmedia@gmail.com4 CommentsPosted in Aperiodic blog

I have always put time into ‘Sharpening the Saw,’ as Steven Covey would say.  Marketing products gets down to psychology and I have always been fascinated with all the variant forms of ‘How-to’ influence/affect the human condition towards a set outcome. Also interesting in these post-recessionary times rife with ever evolving economic change, that chaos has become a fact of life in the modern business environment. I have always surfed an ever-changing tide of music production and performance gigs also […]

On Mastering

Posted on atwoodmedia@gmail.comPosted in Aperiodic blog

Recently I was at the studio of a new client when his daughter a singer/songwriter walked in to say hello and asked what’s mastering and can we do it here?  That question gave me the idea for this post where I share a few of my favorite books on the mystical art of audio Mastering. So what’s Mastering? Here’s a concise explanation from our friends at Izotope:  There are many definitions of audio mastering.  Most commonly, though, the term mastering […]

Thoughts to Live by…

Posted on atwoodmedia@gmail.comPosted in Aperiodic blog

Success is doing the right thing and not  everything right. When life happens: be the author of your life or victim of it. Action determines outcomes, and outcomes inform actions. Living an uncommon life leaves no choice but to seek an uncommon approach to living it. The quality of your impact often matters much more than the quantity of your activities. Don’t waste time for others to get it, invest time getting other people. Leverage is about maximizing results, success […]

Atwood Media

Posted on atwoodmedia@gmail.comPosted in What We Are...

Atwood Media is a media/marketing consultancy and music production company.  We work with select  consumer and music technology companies, including a cohort of music software creators, media, and marketing concerns.  We produce music for artists, institutions, and creatives working in TV, Film, and all forms of media. Please send any inquiries to info@atwoodmedia.com