Integrated Marketing and the Tao of PESO

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Here’s where I left off in my previous post Integrated Marketing = Marketing Public Relations for the Social Era and how I embrace PESO. Integrated Marketing in the Social Era is about strategically integrating communications and interactive experiences coordinated with consistency across multiple channels.  The plethora of choices can be overwhelming to say the least. I have found most small businesses struggle just keeping their web site updated.  Analyzed and optimized content alone can be a big step. What to […]

Integrated Marketing = Marketing Public Relations for the Social Era

Posted on Leave a commentPosted in Aperiodic blog

Recently a conversation with a small business client got me thinking about the underpinnings of Integrated Marketing Communications. Found on the Data and Marketing Association site: Integrated Marketing is an approach to creating a unified and seamless experience for consumers to interact with the brand/enterprise; it attempts to meld all aspects of marketing communications such as advertising, sales promotion, public relations, direct marketing, and social media, through their respective mix of tactics, methods, channels, media, and activities, so that all […]

About Influence

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Recently I was re-reading a May 2013 Harvard Business Review Article titled What Would Ashton Do—and Does It Matter?  by Sinan Aral.  The article questions the place of influencers in creating brand awareness. The article states that although a celebrity may have a huge social media following, he/she may not be as influential when it comes to motivating followers to make decisions. I also was taking in Forbes Magazine contributor Mark Fidelman’s critique: Why this Harvard Business Review Article on Influence […]