Tag: Outliers

About Influence

Posted on atwoodmedia@gmail.com2 CommentsPosted in Aperiodic blog

Recently I was re-reading a May 2013 Harvard Business Review Article titled What Would Ashton Do—and Does It Matter?  by Sinan Aral.  The article questions the place of influencers in creating brand awareness. The article states that although a celebrity may have a huge social media following, he/she may not be as influential when it comes to motivating followers to make decisions. I also was taking in Forbes Magazine contributor Mark Fidelman’s critique: Why this Harvard Business Review Article on Influence […]

Flux Capacitance

Posted on atwoodmedia@gmail.com4 CommentsPosted in Aperiodic blog

I have always put time into ‘Sharpening the Saw,’ as Steven Covey would say.  Marketing products gets down to psychology and I have always been fascinated with all the variant forms of ‘How-to’ influence/affect the human condition towards a set outcome. Also interesting in these post-recessionary times rife with ever evolving economic change, that chaos has become a fact of life in the modern business environment. I have always surfed an ever-changing tide of music production and performance gigs also […]