Integrated Marketing = Marketing Public Relations for the Social Era

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Recently a conversation with a small business client got me thinking about the underpinnings of Integrated Marketing Communications. Found on the Data and Marketing Association site: Integrated Marketing is an approach to creating a unified and seamless experience for consumers to interact with the brand/enterprise; it attempts to meld all aspects of marketing communications such as advertising, sales promotion, public relations, direct marketing, and social media, through their respective mix of tactics, methods, channels, media, and activities, so that all […]