Integrated Marketing and the Tao of PESO

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Here’s where I left off in my previous post Integrated Marketing = Marketing Public Relations for the Social Era and how I embrace PESO. Integrated Marketing in the Social Era is about strategically integrating communications and interactive experiences coordinated with consistency across multiple channels.  The plethora of choices can be overwhelming to say the least. I have found most small businesses struggle just keeping their web site updated.  Analyzed and optimized content alone can be a big step. What to […]

Musings of a Neo-Renaissance Human

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I was musing the other day if a person really can ever be at peace with the constant demands of doing many things… well. This question came from the perennial conversation with my interlocutor.  The inner conversation about the enjoyment I get in making things happen on the tightrope of uncertainty working with fledgling startups and struggling organizations.  Of course, to do so requires a constant sharpening of the saw as Steven Covey said. That means staying current on trends […]