Integrated Marketing and the Tao of PESO

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Here’s where I left off in my previous post Integrated Marketing = Marketing Public Relations for the Social Era and how I embrace PESO. Integrated Marketing in the Social Era is about strategically integrating communications and interactive experiences coordinated with consistency across multiple channels.  The plethora of choices can be overwhelming to say the least. I have found most small businesses struggle just keeping their web site updated.  Analyzed and optimized content alone can be a big step. What to […]

About Influence

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Recently I was re-reading a May 2013 Harvard Business Review Article titled What Would Ashton Do—and Does It Matter?  by Sinan Aral.  The article questions the place of influencers in creating brand awareness. The article states that although a celebrity may have a huge social media following, he/she may not be as influential when it comes to motivating followers to make decisions. I also was taking in Forbes Magazine contributor Mark Fidelman’s critique: Why this Harvard Business Review Article on Influence […]

Flux Capacitance

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I have always put time into ‘Sharpening the Saw,’ as Steven Covey would say.  Marketing products gets down to psychology and I have always been fascinated with all the variant forms of ‘How-to’ influence/affect the human condition towards a set outcome. Also interesting in these post-recessionary times rife with ever evolving economic change, that chaos has become a fact of life in the modern business environment. I have always surfed an ever-changing tide of music production and performance gigs also […]