Audio Alchemy and Iconic Audiobook

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Sometimes the stars do align If you talk to anyone in the production side of the music industry a common theme is how long projects can take from concept to completion. This has much to do with budgets, rewrites, shifting timelines especially in film work and yes, sometimes neurotic directors. On the other side of the coin is I need it yesterday even though I told you about it today… That said, sometimes a production delay truly is a good […]

Integrated Marketing and the Tao of PESO

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Here’s where I left off in my previous post Integrated Marketing = Marketing Public Relations for the Social Era and how I embrace PESO. Integrated Marketing in the Social Era is about strategically integrating communications and interactive experiences coordinated with consistency across multiple channels.  The plethora of choices can be overwhelming to say the least. I have found most small businesses struggle just keeping their web site updated.  Analyzed and optimized content alone can be a big step. What to […]

Silos Are For Grain and Not For Marketing Organizations.

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“Follow effective action with quiet reflection. From the quiet reflection will come even more effective action.” ― Peter F. Drucker An observation: when a company is riding high on a product curve, expanding rapidly enjoying a halo effect that seemingly filters out to new product domains, that’s when complacency enters the room.  Product Marketing, Content Management, AR/PR, Social, Inbound, all talking to each other, true interdepartmental collaboration yielding consistency and efficiency in effort right?  Well actually this is when the silo effect […]

Musings of a Neo-Renaissance Human

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I was musing the other day if a person really can ever be at peace with the constant demands of doing many things… well. This question came from the perennial conversation with my interlocutor.  The inner conversation about the enjoyment I get in making things happen on the tightrope of uncertainty working with fledgling startups and struggling organizations.  Of course, to do so requires a constant sharpening of the saw as Steven Covey said. That means staying current on trends […]

Ella 100! Ella Fitzgerald Tribute

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On April 25, 2017, Ella Fitzgerald would have been 100 years old. Ella 100!  pays tribute to the Queen of Jazz and Lady of Song as part of the University of Rhode Island’ Black History month activities.  The performance staged at the URI Paff Auditorium highlights Ella’s journey and collaborations as she overcame many obstacles to become the top female jazz singer for more than 50 years. I have the privilege of being part of this wonderful mixed media experience as […]

Recording an Icon

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What could I say when gifted composer/producer Ruth Mendelson approached me about a recording date with Dr. Jane Goodall, but graciously yes!  The recording date turned out to be Dr. Jane Goodall reading her revised 160+ page classic My Life with Chimpanzees for the Worlds children. The day came on a sunny April Saturday. The location: the hotel Dr. Jane was staying at while visiting the Boston suburbs, one of the US stops of her globetrotting schedule. Wait a minute; this is […]

Integrated Marketing = Marketing Public Relations for the Social Era

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Recently a conversation with a small business client got me thinking about the underpinnings of Integrated Marketing Communications. Found on the Data and Marketing Association site: Integrated Marketing is an approach to creating a unified and seamless experience for consumers to interact with the brand/enterprise; it attempts to meld all aspects of marketing communications such as advertising, sales promotion, public relations, direct marketing, and social media, through their respective mix of tactics, methods, channels, media, and activities, so that all […]

Audio Alchemy

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The classic definition of an Alchemist is someone who practices the medieval art/science concerned with the development of an elixir of life, which would confer youth and longevity; as well as transmutation: turning low-value base metal into the noble metals gold & silver. The Urban Dictionary defines Alchemists as people who are awesome and full of amazing powers.  I put forward, practicing audio alchemy is the act of transforming audio. Not simply recording audio, which is a craft in itself. […]

21st Century Musician = Neo-Renaissance Human

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I was musing on the word entrepreneur and what it means, or how it might manifest in the form of a musically creative person.  By that I mean one committed to creativity and music by disposition, innate ability;  —the need to… Many a doctor or lawyer possess musical ability but yielded to what some may call the pragmatism of a steady six figure occupation, and thus relegated music to avocation. The easier road taken perhaps? In viewing the word entrepreneur […]

About Organization

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What I have noticed is the lack of writing on the subject of organization for creative types. Perhaps, this goes with the common belief that creative people stereotypically, Right-brainers, lack the organizational chops that are domain of Left-brain Accountants and Manufacturing MBAs. The original studies that put forth the theories on cortile hemispheric dominance are decades old. And much scientific study since the days of Nobel laureate Roger Sperry’s initial discoveries has shed light on the fact that left and […]

Spin on Pareto’s 80/20 and you.

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A century ago, Italian economist Vifredo Pareto put forth his observations on market economics.  He concluded that no matter what country, the richest percentage of the population controlled most of the wealth.   In Italy at that time 20% of the population owned 80% of the land. This paradigm know as the 80/20 Rule or Principle is often explained in business texts as focus on your top 20 percent of customers will yield 80 percent of the business’ profits or […]

Anatomy of a Track

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Audistry is the 2012 full-length album release fusing  film/TV composer Shawn K Clement’s deep Other-Worldly cinematic orchestral music and signature guitar sound, with my Audnoyz genre-mashing production aesthetic. Audistry epitomizes how collaborative work is happening these days out of home studios.  In this case a bicoastal collaboration with tracks bouncing back and forth between Clemistry Ranch, North of Los Angeles and a personal studio outside of Boston, where the final slicing, dicing, mixing, and mangling was done December 2012. WTF […]

About Influence

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Recently I was re-reading a May 2013 Harvard Business Review Article titled What Would Ashton Do—and Does It Matter?  by Sinan Aral.  The article questions the place of influencers in creating brand awareness. The article states that although a celebrity may have a huge social media following, he/she may not be as influential when it comes to motivating followers to make decisions. I also was taking in Forbes Magazine contributor Mark Fidelman’s critique: Why this Harvard Business Review Article on Influence […]

Flux Capacitance

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I have always put time into ‘Sharpening the Saw,’ as Steven Covey would say.  Marketing products gets down to psychology and I have always been fascinated with all the variant forms of ‘How-to’ influence/affect the human condition towards a set outcome. Also interesting in these post-recessionary times rife with ever evolving economic change, that chaos has become a fact of life in the modern business environment. I have always surfed an ever-changing tide of music production and performance gigs also […]