Audio Alchemy

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The classic definition of an Alchemist is someone who practices the medieval art/science concerned with the development of an elixir of life, which would confer youth and longevity; as well as transmutation: turning low-value base metal into the noble metals gold & silver. The Urban Dictionary defines Alchemists as people who are awesome and full […]

About Organization

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What I have noticed is the lack of writing on the subject of organization for creative types. Perhaps, this goes with the common belief that creative people stereotypically, Right-brainers, lack the organizational chops that are domain of Left-brain Accountants and Manufacturing MBAs. The original studies that put forth the theories on cortile hemispheric dominance are […]

Anatomy of a Track

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Audistry is the 2012 full-length album release fusing  film/TV composer Shawn K Clement’s deep Other-Worldly cinematic orchestral music and signature guitar sound, with my Audnoyz genre-mashing production aesthetic. Audistry epitomizes how collaborative work is happening these days out of home studios.  In this case a bicoastal collaboration with tracks bouncing back and forth between Clemistry […]

About Influence

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Recently I was re-reading a May 2013 Harvard Business Review Article titled What Would Ashton Do—and Does It Matter?  by Sinan Aral.  The article questions the place of influencers in creating brand awareness. The article states that although a celebrity may have a huge social media following, he/she may not be as influential when it comes […]