About Influence

Posted on Posted in Aperiodic blog

Screen shot 2014-06-27 at 3.18.57 PMRecently I was re-reading a May 2013 Harvard Business Review Article titled What Would Ashton Do—and Does It Matter?  by Sinan Aral.  The article questions the place of influencers in creating brand awareness. Screen shot 2014-06-27 at 3.20.07 PMThe article states that although a celebrity may have a huge social media following, he/she may not be as influential when it comes to motivating followers to make decisions. I also was taking in Forbes Screen shot 2014-06-27 at 3.21.25 PMMagazine contributor Mark Fidelman’s critique: Why this Harvard Business Review Article on Influence is Seriously Flawed.

Regardless of whose story you want to agree with more, one thing for sure is too often, Marketers over-exaggerate the early adopters (who are often alike) role on influence.

This got me thinking about sharing a few of my favorite books on the  topic of influence. So here they are:

Screen shot 2014-06-27 at 3.49.37 PM

Hook, Spin, Buzz: How to Command Attention, Change Minds & Influence People by Garrett Soden

Screen shot 2014-06-27 at 3.44.17 PMInfluence: The Psychology of Persuasion by Robert Cialdini

 

Screen shot 2014-06-27 at 3.47.02 PMAge of Propaganda: The Everyday Use and Abuse of Persuasion by Anthony Pratkanis

Screen shot 2014-06-27 at 4.11.57 PMThe Power to Persuade by Richard Haass

 

Screen shot 2014-06-27 at 4.17.01 PMPredictably Irrational by Dan Ariel

 

 

Screen shot 2014-06-27 at 4.18.30 PMToxic Sludge is Good for You: lies, damn lies and the public relations industry and Trust Us We’re Screen shot 2014-06-27 at 4.20.34 PMExperts by John Stauber and Sheldon Rampton

 

 

Screen shot 2014-06-27 at 4.28.10 PMSPIN by Michael Sitrick

 

 

Screen shot 2014-06-27 at 5.07.15 PMBlink by Malcom Gladwell

May the force be with you…

 

 

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