Silos Are For Grain and Not For Marketing Organizations.

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“Follow effective action with quiet reflection. From the quiet reflection will come even more effective action.” ― Peter F. Drucker An observation: when a company is riding high on a product curve, expanding rapidly enjoying a halo effect that seemingly filters out to new product domains, that’s when complacency enters the room.  Product Marketing, Content Management, AR/PR, Social, Inbound, all talking to each other, true interdepartmental collaboration yielding consistency and efficiency in effort right?  Well actually this is when the silo effect […]